How we work
Most effort barely moves the number. A few things move almost all of it.
That is the Pareto rule, and it holds in almost every company we see. The hard part is knowing which few things. That is our job.
1. Start from the outside
Public data shows where your hinge probably is, before you share a single number.
2. Confirm the hinge
Your own numbers confirm it. Then we name the one to three moves that matter most, and what to stop.
3. Move it
We help you make the change, then measure whether the door opened.
Diagnostics
An unmatched and growing set of diagnostic tools.
Opinions are cheap. We start with evidence. Our tools show:
- What your customers say when you are not in the room
- How your market has shifted, and when
- What competitors changed, and what it cost you
- Where marketing money leaks, and why
- How AI search describes your brand
- Which buyers you are missing, and where they are
Track record
Our team has done this where the stakes are high.
Independent and PE-backedMost companies our team has worked with are independent. Some are backed by private equity.
8 and 9 figuresSeveral companies our team worked with have gone on to exits in the high eight and nine figures.
Before Convexive, our team worked with
McDonald'sProcter & GambleColgateXero ShoesRemovery
Work by our team
One hinge each. The numbers after.
Some of our team's work. We leave client names out.
Specialty clinic chain
30% less ad spend. Almost 40% more leads. In month one.
The hinge: the landing pages. More of the same visitors became leads.
A B2B newsletter we own
Cost per lead from $20 to $3.
The hinge: the angle. A new angle alone took it from $8 to $3.
Regional tree service
We grew leads until marketing stopped being the limit.
The hinge: the limit moved from marketing to capacity. We saw it, and said so.